Bee Cheng Hiang 美珍香 (New Bridge Road)


189 New Bridge Road, Singapore 059422

Opening Hours

Mon-Sun: 09:00-22:00


+65 6223 7509

Nearest MRT

Chinatown MRT Station


Bee Cheng Hiang (美珍香) produces Chinese-style foodstuffs, especially that of Singaporean cuisine. Starting as a market stall in 1933 in Singapore, the company has expanded its operations beyond Singapore to more than 260 retail outlets located across nine territories — Mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, and the Philippines.

Its best-known product is bakkwa—smoked and roasted pieces of pork with a consistency similar to jerky. Over the years Bee Cheng Hiang expanded its offerings to include Gourmet Bakkwa, Chilli Gourmet Bakkwa, prawn rolls, crispy pork floss, cuttlefish and sausages etc.